I’ve always been creative, I don’t remember any point in my life where I haven’t been drawing, painting, sculpting or simply creating something from scratch. I know creativity had to be a part of my career.

Hello! My name is Sofi

After my BFA in graphic design I worked for a couple years in a branding studio. That's when I realized the big gap between strategy and the creative world, that motivated me to get my master degree in marketing.

Since 2015 I've had my own freelance work in branding, packaging and web design (during college, during my first job and while I was studying for my master) Which means by now I have 7 years of experience in the creative field!

In 2020 I founded Linea Branding. Later, I started immersing myself even more in the UX/UI branch of design. I discovered I loved working on digital products and I wanted to know more about tech and deepen my knowledge in the field, thats when I got my UX/UI diploma from Ironhack.

How Linea Started:

During my first years working in the creative world, I realized there is a disconnection between the world of design and strategy.

This can result in an identity that is visually strong, but without a strong core, sense of direction and alignment to its business goals.

It was then when I decided to get a masters degree in marketing, to deepen my knowledge in strategy and combine it with creative skills to e able to provide great projects, not only visually, but also aligned with the brand’s goals.

Linea means line in Spanish.

Imagine each dot is a brand element at play during the branding process. They all have to be aligned and work with each other in order for a brand to succeed.

Linea represents the line, the connection between these dots that makes for a  coherent and strong brand with a purpose and a clear direction.

our process


We’ll have a Zoom meeting to discuss the project details in depth. We’ll also send you a brief (questionnaire) to fill out about your project. The brief has questions about the market, target, business, competition, processes, and other questions used during both the UX research, strategy and creative processes.

Research & definition

We research the target, competitors, global and/or industry trends and any other factor that’s relevant to each project. We conduct UX research and interviews/surveys if necessary. At this point we define the target, the problem we want to solve and the challenges we want to overcome.

Ideation and Execution

We start ideating solutions for said problems and challenges. Here is where our ideas come to life. We develop different concepts and begin sketching for branding and wireframing for Web/Apps. If necessary we prototype and conduct user testing for digital products. After presentations and rounds of changes, we get our final work: a complete environment to exponentiate your brand.

frequently asked questions

How does pricing work?

We have different branding and website packages to accommodate different budget and scale needs. Send us an email and we can send you the packages or schedule a 10-15 minute call where you can tell us about your business and what you’re looking for so that we can send you a personalized quote.

How can I pay?

We accept bank transfers if you’re in Panama, for international clients we accept Paypal and Cuanto app payments. 50% of the price is required to start the project, and the other 50% at its finalization.

What happens if I don't like it?

Every branding project comes with 3 rounds of revisions. Our mission is to do all rounds of  revisions until you’re happy with the project. Having said that, you don’t have to worry, 95% of projects don’t even need the 3 revisions.

Web Design
The number of rounds of revisions depends on your budget, let's talk!

Let's Talk