Identity and social media for Panama’s real estate boutique PARS


Social Media

About the Brand

PARS is a boutique real estate & consulting services for Panama's finest properties, investments & developments.

The Challenge

Stand out from other real estate companies through brand and communication of a broad range of services. To create a brand that looks high end, but not fall into the predictable.

The Solution

An customized, elegant, clean typeface that represents the highest standards.

We also created an icon that represents an abstract compass, which represents how PARS guides their clients though the whole process of either developing a project all the way to buying a property.

Instagram grid
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Dani Schulz