Client:
De La Casa
2020
Services:
Branding
Illustration
Labels
Social Media
De la Casa is a mother and daughter owned business that mixes homey, traditional ingredients with modern dishes.
Mixing tradition with a modern twist to appeal to a demographic (current clients) of 2 different generations: Women, who are 25-35 years old, and 50-60 years old.
Art deco style influenced typeface and a soft, cozy, warm color palette.
“Art deco typeface” references a style used in the 1920’s. This style is “coming back” in recent years, so it gives a slightly vintage look that also appeals to a younger generation instead of being perceived as old.